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About WPMass

We build WordPress tools the way database engineers would.

Fatih ŞahinFounder

Why WPMass exists

WPMass started with a catalog that outgrew wp_postmeta. The site worked, but every new filter meant another join, and every value was a string pretending to be a number.

The fix was not exotic. Give the data a real table, with real types and the indexes it needs. The hard part was making that as easy as the tools people already love, so that nobody has to write SQL to get it.

That is the standard for everything we ship: engineered like a database, simple enough for anyone, and never allowed to break your site.

Principles

  • Performance first

    Structure data so it stays fast as it grows.

  • Safe by default

    Make changes safe and reversible wherever we can.

  • Never breaks your site

    No lock-in, no hostage content, no surprises on expiry.

  • Native to WordPress

    Core APIs first. Nothing that fights the platform.

So far

  1. WPMass founded

    Started by Fatih Şahin to build WordPress tools on database-engineering principles.

  2. First product: Mass Custom Fields

    Custom fields in real tables. Free version on WordPress.org, Pro with programmatic SEO.

  3. Next

    More plugins and themes

    Built on the same principles. Get notified when they ship.

See what we built first.

Explore Mass Custom FieldsTalk to us