WordPress plugins & themes
Engineer-grade WordPress tools, simple enough for anyone.
We build plugins that respect your data, scale with your site and never break it.
Principles
How we build
Performance first
Typed columns and real indexes, so queries stay fast as your data grows.
Safe by default
Schema changes are safe: renames keep data and removing a field never drops it.
Never breaks your site
Deactivate, let a license lapse or update: your pages and data stay in place.
Native to WordPress
Built on core APIs, the block editor and the admin you already know.
Mass Custom Fields
Your data belongs in real tables.
Most custom field plugins write every value as a text row in wp_postmeta. Mass Custom Fields gives each field group its own table, with a typed column for every field. You never write SQL.
wp_postmetaDefault storage
post_idmeta_keymeta_value
101_price"1299.00"
101_stock"14"
101city"Istanbul"
101release_date"2026-03-01"
101_edit_lock"1718293441:1"
102_price"849.5"
102_stock"7"
102city"Ankara"
102release_date"15/04/2026"
103_price"12,50"
103_stock""
103city"izmir"
4+ rows per postEvery value is textNo per-field index
wp_wpmcf_fg_productMass Custom Fields
post_idBIGINTpriceDECIMAL(10,2)stockINTcityVARCHAR(80)release_dateDATE
1011299.0014Istanbul2026-03-01
102849.507Ankara2026-04-15
10312.500İzmir2026-05-02
1 row per postTyped columnsIndexed where you choose
- 30+
- field types
- 3
- AI providers, your own key
- 14
- day free trial, no card
- 0
- field values written to post meta
Release notes and new products, by email.
We write when Mass Custom Fields gets a notable release or a new product ships. A few emails a year.