Fatih Şahin

Founder, WPMass

Fatih builds WordPress tools on database-engineering principles. He started WPMass after a product catalog outgrew wp_postmeta.

Expertise: WordPress, Database design, Programmatic SEO

Posts by Fatih Şahin

ReleasesOct 6, 2026

Introducing Mass Custom Fields 1.0

EngineeringSep 18, 2026

Why wp_postmeta slows down large catalogs

Programmatic SEO without 50,000 posts

GuidesAug 28, 2026

Choosing the right column type for WordPress data

EngineeringAug 14, 2026

Safe schema changes: what happens to your table when you edit a field

GuidesJul 30, 2026

Variables in templates: fg, glb and pseo explained

SEOJul 16, 2026

Virtual pages vs real posts: when to convert